As the first operator in the world, the Finnish DNA will launch this year the Sailfish OS smartphone from Jolla. DNA will start selling the Jolla phone as the only operator in Finland, as soon as they enter the market. Jolla will be available in DNA Kauppa stores and DNA online, as well as at selected DNA retailers.
"As a Finnish operator, we consider it important to support this new Finnish success story, in which we see enormous potential. The partnership with Jolla reflects DNA's manner of doing business and is a fantastic example of the way in which we want to be involved in interesting innovations that bring real added value to their users. We boldly apply this start-up mentality to our own operations as well"
, said Pekka Väisänen, Vice President of DNA's Consumer Business.
DNA has been involved in the Jolla smartphone development from the very beginning. "In a spirit of 'co-creation' that is characteristic of Jolla, we have been able to influence the device's design and usability, allowing us to convey our customers' wishes directly to Jolla's development team, already at the design stage"
, said Väisänen.
"It is valuable to find a good operator as a partner in the domestic market. The cooperation between DNA and Jolla has been extremely rewarding, and we place particular value on the feedback regarding the wishes of customers, received from an operator that knows its clientele. Our two companies are equally enthusiastic about the launch of Jolla smart phones at DNA Stores nationwide during the last quarter"
, said Jolla CEO Tomi Pienimäki.
The Jolla pre-order campaign started in May at jolla.com
. Those interested in the new Jolla mobile and the partnership of DNA and Jolla can leave their contact details with DNA at the address www.dna.fi/jolla
DNA Ltd is a Finnish telecommunications company providing high-quality, state-of-the-art voice, data, and TV services to private customers and corporations. DNA's 3G network reaches five million Finns and is constantly expanding, and the 4G networks are reaching new cities and urban areas all the time. In 2012, DNA recorded a turnover of EUR 769 million and an operating profit of EUR 56 million. DNA Ltd has more than 3 million mobile communications and fixed network customers.